Bud Light and Pitbulls

 
I was watching television the other day and a commercial popped on for Bud Light.  The ad that came on happened to be the one featuring Pitbull, Mr. International himself.  IF you haven't seen the commercial, which is doubtful, Pitbull walks through a crowded club, leading the way with his light, crisp American lager.  The ad features a Pitbull sound track that really ads to the latin flare of the whole thing..... Anyways.

I was watching this ad, then all of a sudden the thought hit me; Why is Pitbull in a Bud Light commercial?  The first thought I had was he might appeal to the hispanic demographic, but why Pitbull?  I'm sure that there are plenty of other Hispanic celebrities; perhaps a hot latin chick like J-Lo or Shakkira.  What was it about Pitbull that made Bud Light execs say "GREEN LIGHT!" Why a pitbutll for Bud Light?  Then I remembered, a dog that was the mascot or whatever for Bud Light back in the day - a pitbull named Spuds Mackenzie.  Ah Ha!

Hmmmmm